About me

By day, I am a Lead experience designer.

With experience ranging from tiny start-ups to large teams, I'm used to wearing multiple hats to bring projects to life.

My background in Design at Goldsmiths gave me a strong foundation in concept development across platforms, allowing me to design for immersive experiences, physical products and digital environments, or for experiences that span all three. I'm passionate about entertainment and education and always seek opportunities that combine the two.

By night, I develop my craft.

I can easily lose track of time weaving on any of my several looms, moving between colours and textures. There's something empowering about learning the properties of a material and working within its limits to create something entirely my own.

That curiosity doesn't stay within one craft. I'm always learning and experimenting with other materials and techniques, not as separate hobbies, but as tools I bring back into my own work. Bioceramics is one example: I've used it to make sustainable structural elements like price label stands, for my own market stall.

I am on an unofficial mission to make yerba mate popular.

Yerba mate is a South American infusion. While it's gaining popularity for its health benefits, my interest lies in the ritual of preparing and sharing it, something I grew up seeing every day. In Argentina, yerba mate is closely tied to ideas like 'brings people together', 'connection' and 'care'.

These beautiful values are what I want to share. Even if people don't end up enjoying the drink itself (it has a peculiar taste!), it serves as an invitation to reflect on those qualities.

This is what led me to develop my own starter Mate Set.