Role
The CSA unit opened in KidZania 2 months before I joined Bright Little Labs. I was assigned to analyse the performance of the activity, the design of the unit, and propose changes to improve the experience wherever necessary.
Among my main tasks were setting timelines and deadlines, research, putting forward concepts for changes, sourcing materials and managing communications with KidZania. I worked closely with the visual lead designer to create final designs and then managed and took part in the installation of the new items to be added in the space.
After my initial review, I concluded that the activity already created a fun and engaging experience so my focus shifted towards improving the ambience of the space and slightly tweaking the end of the experience to increase online user conversion.
Original unit design
Final designs
Thankfully, kids always remove the virus on time, and help KidZania stay safe from the hackers' constant attacks.
Collaborators
Kate Holden / Creative Associate
Lucy Burns / Lead Visual Designer
YeeMun / Head of
Naomi Boner / EA
Sophie Deen / CEO, Author and Creative Director
